Decide who you
want as your perfect renter, then put yourself in their shoes when writing
your classified ad. What would they want to hear?
Writing A Killer Classified Ad
these recommendations to create a killer classified ad that will get at
least 200% more attention than a regular ad.
First of all,
your ad must have a good headline. Your ad must stand out from the rest
(and please DO NOT use capital letters to accomplish this).
headline can be off the wall such as:
Going to Jamaica"
Or simply show
an important benefit to the reader such as:
"Show Off Your
"You'll Love It
sure you address your readers needs. What I mean by this is put yourself
in the shoes of your potential renter. What are they looking for - safety,
privacy, a clean home, etc... And don't sound like a typical ad. Remember
your target market are people and talk to them as such.
your ad as long as it needs to be. If you advertise in the newspaper,
you pay per word or per line, but with online advertising, there is
usually no limit to the amount of words you can use. And use lots of
adjectives such as "sunny patio" and "bright kitchen".
leave your reader with a feeling of emotion so they are drawn
in by your ad. Create a desire and a picture in their mind. Examples:
sunset as you relax on your spacious and covered patio"
"Relax in your
private, fenced back yard"
"After a long
day, soak away the stress in the 2 person bathtub"
Samples of Classified Ads
So when you put it all
together, you'll end up with a pretty killer classified ad such as this:
the cool of your fully fenced back yard as you enjoy the sunset.
Quiet, yet close to schools, shopping, and bus. Two bedrooms plus
den including large master bedroom with private ensuite. Bright and
clean. Only $710 per month. Call Jane at 626-2828 and come home.
off your new home! Spacious and bright one bedroom condo in quiet,
safe complex. Professionally designed and tastefully renovated.
Perfect for retired or semi-retired person. Walking distance to
river. Only $700 per month including laundry. Call Sue at 222-5858.
► Place a "For
Rent" sign in the window (seems like an obvious one but many Landlords
fail to do this).
► Ask the
Tenants moving out if they know of anyone looking for a place to rent.
► Let the
neighbours know. Maybe they have friends or family that want to move in
► Talk with
your friends, family, and even coworkers about the place you have for
rent. Mention it on your Facebook page and Twitter.